Model release clause for freelancers
A model release clause for shoots: consent from the people photographed or filmed, and who is responsible for obtaining it.
Model release clause: copy and adapt
The Client is responsible for obtaining signed releases from any person appearing in the photographs or footage who is employed or engaged by the Client. For persons engaged by the Provider, the Provider will obtain releases covering the uses set out in this agreement. Images of identifiable people will not be used for purposes outside those releases.
When to use it
In any photo or video contract where identifiable people appear: staff headshots, lifestyle shoots, events, ads.
Variants by trade
Events
Attendees will be informed by signage and the registration form that the event is photographed. Those who object will be given a visible marker and excluded from published images.
Stock use
The Provider may license images for stock use only where a model release covering commercial use has been signed.
Frequently asked questions
Do I need a model release?
For commercial and advertising use of identifiable people, almost always. For editorial use, often not, though rules vary by country.
Who should collect the model release?
Whoever has the relationship with the person. This clause assigns it clearly so no one assumes the other did it.
Put this clause in a contract they sign today.
Clinch drafts the full contract with AI from a template, your client signs from their phone without an account, and the deposit is requested the moment they sign.
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These clauses are general templates, not legal advice. Laws vary by country and state; for high-value or unusual deals, have a lawyer review your contract.
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