Free template · 15 questions
Logo designer client questionnaire
A short, sharp questionnaire for logo projects, so the first round of concepts lands close instead of starting a guessing game.
When to send it: Before you start sketching.
The name
- 1.Exact name as it should appear, and any tagline.
- 2.What does the business do, and for whom?
- 3.Is the name already trademarked or registered?
Direction
- 4.Wordmark, symbol, combination, or emblem? Or open to advice?
- 5.Logos you like and logos you dislike (links), with one word on why.
- 6.Colours you want to use or avoid.
- 7.Should it feel modern, classic, playful, premium, technical, handmade?
Usage
- 8.Where will it be used most: website, app icon, signage, embroidery, packaging?
- 9.Smallest size it must work at (favicon, stamp)?
- 10.Files you need delivered (SVG, PNG, PDF, brand sheet)?
Budget, timing and decisions
- 11.What budget range have you set aside for this?
- 12.Is there a hard deadline, and what happens if it moves?
- 13.Who else needs to approve the work or the contract?
- 14.How would you prefer we communicate (email, calls, messaging), and how often?
- 15.How did you hear about me?
Send it, and get the answers back
Stop copying answers out of email threads. With Clinch the questionnaire goes out with your proposal or contract, your client fills it in from their phone, and the deposit is paid when they sign.
Send this questionnaire freeQuestions about client questionnaires
When should a logo designer send a client questionnaire?
Before you start sketching.
Can I edit these questions?
Yes. Copy them, remove what does not apply and add your own. Shorter questionnaires get answered faster: keep only the questions whose answers change your price, your plan or your contract.
Should the questionnaire come before or after the contract?
Questions that affect price and scope belong before the proposal; the detailed ones (names, timelines, access) work best right after signing, when the client is committed and expects them.
How do I send it with Clinch?
Create a free Clinch account, paste the questions, and send them with your proposal or contract. Your client answers from their phone without an account, and the answers are saved on the client's record.