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Freelance proposal generator
Fill in the client, the project and what you'll deliver. Get a short, structured proposal with price, deposit and timeline, ready to paste into an email or doc.
One deliverable per line. Be specific: "3 logo concepts" beats "logo design".
Your proposal
Proposal: [project name] Prepared for [Client] by [Your name] Hi [Client], Thanks for the conversation about [project name]. Here's how I'd approach it and what it would cost. THE GOAL [the outcome you want] WHAT YOU GET 1. Discovery call and written brief 2. Homepage and 4 inner page designs 3. Responsive build on your CMS 4. Two rounds of revisions Anything not listed above is out of scope and can be quoted separately. Each deliverable includes the revision rounds agreed in the contract. TIMELINE About 6 weeks from a start date of [start date], assuming feedback on each stage within 2 business days. INVESTMENT Total: $4,800.00 (fixed price) Deposit to book the start date: $2,400.00 (50%) Balance on delivery: $2,400.00 NEXT STEPS 1. Reply to confirm, or tell me what you'd like to adjust. 2. I'll send the agreement to sign online, with the deposit requested at signature. 3. We start on [start date]. This proposal is valid for 14 days. Best, [Your name]
Opens it as an editable contract your client signs from their phone. Free, no card.
When they say yes, send the agreement and collect the deposit at signature. Clinch turns this into a signed contract in minutes: start from the project proposal template →
A starting point, not legal advice. For high-stakes deals, have a lawyer review it.
What a good freelance proposal includes
A proposal is a sales document, not a contract: it should restate the client's goal in their words, list concrete deliverables, give a realistic timeline and one clear price, and end with a single next step. Keep it to a page. Offer options only if they are genuinely different (for example a smaller and a larger scope). Once accepted, move the same scope into a signed agreement with a deposit, so the proposal's promises become enforceable terms.
FAQ
How long should a freelance proposal be?
One to two pages is enough for most projects. Clients skim; the goal, deliverables, price and next step should be visible without scrolling.
Should I include my price in the proposal?
Yes. A proposal without a price just delays the real conversation. State one fixed price, or two or three clearly different packages.
How much deposit should I ask for?
30–50% upfront is standard for fixed-price work. For short projects under a few weeks, 50% is common; for long ones, split the rest into milestones.
Is a proposal legally binding?
Usually not on its own, especially if it's missing terms like payment, revisions and ownership. Turn the accepted proposal into a signed agreement before you start.
From proposal to signed contract.
Clinch drafts the agreement from your scope with AI, your client signs from their phone, and the deposit is requested the moment they sign.
Send it for signature with Clinch