The Sender will plan, launch, and manage the paid advertising campaigns described in a full redesign of the Acme Bakery marketing website, including a new homepage, menu page, and online ordering integration, including keyword and audience research, ad copy, bid and budget management, and conversion tracking. A performance report is shared each month.

Ad spend is paid by the Client directly to the ad platforms using the Client's payment method and is not part of the Sender's fee. The Sender will not exceed the monthly budget approved by the Client in writing. Ad accounts, pixels, and data belong to the Client; the Sender works through user access that the Client can revoke at any time.

Advertising results depend on the market, the Client's offer, website, and platform algorithms. The Sender does not guarantee any specific cost per click, conversion rate, or return on ad spend. The Client is responsible for the accuracy of claims in their ads and landing pages; the Sender is not responsible for account suspensions caused by the Client's products or claims.

The total fee for this engagement is $2,400.00. The management fee is billed monthly in advance; if it is a percentage of ad spend, the difference is adjusted on the next invoice based on actual spend.

A deposit of $720.00 is due before work begins. The remaining balance is due upon completion and delivery of the final work, unless otherwise agreed in writing.

Invoices are payable within 7 days of receipt. Late payments may accrue a 1.5% monthly late fee, and work may be paused until outstanding balances are settled.

This engagement has a minimum term of 3 months, then continues month to month until either party gives 30 days' written notice.

Both parties agree to keep confidential any non-public business, technical, or financial information shared during this engagement, and to use it only for the purpose of completing the work described in a full redesign of the Acme Bakery marketing website, including a new homepage, menu page, and online ordering integration.

This obligation survives the completion or termination of this agreement and continues for 2 years afterward.

The Sender's total liability under this agreement is limited to the total fees paid by the Client. Neither party is liable for indirect, incidental, or consequential damages arising from this engagement.

The Sender is engaged as an independent contractor, not an employee, partner, or agent of the Client. The Sender is responsible for their own taxes, insurance, and benefits, and is free to accept other engagements during the term of this agreement, provided they do not conflict with the confidentiality obligations above.

This agreement is governed by the laws of the State of Delaware, without regard to conflict-of-law principles.

This document represents the entire agreement between the parties regarding a full redesign of the Acme Bakery marketing website, including a new homepage, menu page, and online ordering integration and supersedes any prior discussions or proposals. Any changes must be made in writing and agreed to by both parties.

By signing below, both parties confirm they have read, understood, and agree to the terms above.