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Content Writing Retainer Agreement Template

A content retainer should read like a subscription: this many articles, this long, delivered on these dates. This template sets monthly volume and word ranges, what the client must provide in each brief, turnaround and publishing, revisions per piece, byline or ghostwritten, rights on payment, and a clause clients now ask for: how AI tools are (or aren't) used in the writing.

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Content Writing Retainer Agreement Template

Between
Jane Rivera (Rivera Studio)
And
Alex Chen (Acme Bakery)
Total fee
$2,400.00
Deposit
$720.00
Delivery deadline
October 24, 2026

Monthly Content

Each month, the Sender will write the number and type of pieces described in a full redesign of the Acme Bakery marketing website, including a new homepage, menu page, and online ordering integration, each within the agreed word range. The Client provides a brief (topic, audience, keywords, links) for each piece at least 7 days before it is due. Pieces without a brief by the start of the month are not carried over.

Use of AI Tools

The Sender writes and fact-checks every piece personally. Any use of AI tools is limited to research and editing support and follows the Client's policy if one is provided. The Sender will not submit unedited AI-generated text as original work.

Byline

Pieces are published under the byline stated in a full redesign of the Acme Bakery marketing website, including a new homepage, menu page, and online ordering integration. If ghostwritten, the Sender may still include them in a private portfolio shared with prospective clients.

Payment Terms

The total fee for this engagement is $2,400.00. The retainer is billed in advance at the start of each month.

A deposit of $720.00 is due before work begins. The remaining balance is due upon completion and delivery of the final work, unless otherwise agreed in writing.

Invoices are payable within 7 days of receipt. Late payments may accrue a 1.5% monthly late fee, and work may be paused until outstanding balances are settled.

Revisions

This engagement includes 2 rounds of revisions on the agreed deliverables. Additional revision rounds, or changes that materially expand the scope described in a full redesign of the Acme Bakery marketing website, including a new homepage, menu page, and online ordering integration, will be quoted separately and require written approval before work begins.

Revision requests should be consolidated and submitted together where possible, to keep the project on schedule.

Ownership & Intellectual Property

Upon receipt of full payment, all final deliverables produced under this agreement become the property of the Client, who receives full rights to use, reproduce, and modify them for their intended purpose.

Until full payment is received, all work product remains the property of the Sender. The Sender retains the right to display the work in their portfolio and marketing materials unless the Client requests otherwise in writing.

Any third-party assets used (fonts, stock media, libraries) remain subject to their own original licenses.

Confidentiality

Both parties agree to keep confidential any non-public business, technical, or financial information shared during this engagement, and to use it only for the purpose of completing the work described in a full redesign of the Acme Bakery marketing website, including a new homepage, menu page, and online ordering integration.

This obligation survives the completion or termination of this agreement and continues for 2 years afterward.

Termination

Either party may terminate this agreement with 14 days' written notice. If the Client terminates before completion, the Sender will be paid for all work completed up to the termination date, and the deposit is non-refundable.

If the Sender terminates, any portion of the deposit exceeding the value of work already completed will be refunded to the Client within 14 days.

Independent Contractor Relationship

The Sender is engaged as an independent contractor, not an employee, partner, or agent of the Client. The Sender is responsible for their own taxes, insurance, and benefits, and is free to accept other engagements during the term of this agreement, provided they do not conflict with the confidentiality obligations above.

Governing Law & Entire Agreement

This agreement is governed by the laws of the State of Delaware, without regard to conflict-of-law principles.

This document represents the entire agreement between the parties regarding a full redesign of the Acme Bakery marketing website, including a new homepage, menu page, and online ordering integration and supersedes any prior discussions or proposals. Any changes must be made in writing and agreed to by both parties.

By signing below, both parties confirm they have read, understood, and agree to the terms above.

FAQ

Should a writing contract mention AI?

Yes, clients increasingly ask. This template says you write and fact-check every piece and only use AI for research and editing support.

What if the client doesn't send briefs?

Briefs are due 7 days before each deadline, and pieces without a brief by the start of the month don't carry over.

Can I show ghostwritten pieces in my portfolio?

Privately, to prospective clients, under this template. Edit the Byline clause if the client needs stricter confidentiality.

Is this Content Writing Retainer Agreement legally binding?

Yes. Signatures collected through Clinch are Simple Electronic Signatures, valid for standard business contracts under the US ESIGN Act and the EU's eIDAS regulation. See our legality page for the full picture.

Can I customize this template?

Every section is editable before you send it — add, remove, or rewrite clauses, and fill in your own fees, deadline, and party details. Nothing is locked until you send it for signature.

How do I send it for signing?

Click "Use this template," edit the details, and send it — your client signs from their phone in about 30 seconds, no account required on their end.

Is it really free?

Yes — every Clinch account can send contracts for free (see /pricing for the exact monthly limit). No credit card required to start.

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